Premiered on:
14 Dec 2020 (Monday)
3:00–4:30 pm (Manila)
Microsoft Teams Meeting

How to leverage big data for tourism recovery

This webinar, jointly organized by ADB’s Regional Cooperation and Integration Division and UN World Tourism Organization, presented latest trends in big data and tourism and discussed new approaches for the public sector on how to use big data to improve tourism policy and management, especially in the context of the recovery from the COVID-19 pandemic.

Video Link:

Link to YouTube


Agenda (PDF)

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e-Conomy Southeast Asia 2020
27 Nov 2020 10:00–11:30 am

Next Episode:

Strengthening Asia’s NPL Markets Through Transaction Platforms
7 Apr 2021 3:00–4:30 pm
Opening Remarks:
Cyn-Young Park Director, Regional Cooperation and Integration Division, Economic Research and Regional Cooperation Department (ERCD), Asian Development Bank (ADB)

Cyn-Young Park is Director of the Regional Cooperation and Integration Division in the Economics Research and Regional Cooperation Department of the Asian Development Bank (ADB). In her current capacity, she manages a team of economists to examine economic and policy issues related to regional cooperation and integration (RCI) and develop strategies and approaches to support RCI. During her progressive career within ADB, she has been a main author and contributor to ADB’s major publications including Asian Development Outlook (ADB’s flagship publication), Asia Capital Markets Monitor, Asia Economic Monitor, Asia Bond Monitor, and ADB Country Diagnostic Study Series. She has also participated in various global and regional forums including the G20 Development Working Group, Association of Southeast Asian Nations (ASEAN), ASEAN+3, Asia-Pacific Economic Cooperation (APEC), and Asia-Europe Meeting (ASEM). She has written and lectured extensively about the Asian economy and financial markets. Her work has been published in peer reviewed academic journals including the Journal of Banking and Finance, the Journal of Futures Markets, the Review of Income and Wealth, and the World Economy. Prior to joining the ADB, she served as Economist (1999–2002) at the Organisation for Economic Cooperation and Development (OECD), where she contributed to the OECD Economic Outlook. She received her Ph.D. in Economics from Columbia University. She holds a bachelor degree in International Economics from Seoul National University.

Manuel Butler Halter Executive Director, World Tourism Organization (UNWTO)

Manuel Butler is the Executive Director of UNWTO since June 2018. CEO of TURESPAÑA twice (2012–2013 and 2016–2018). He was President of the European Travel Commission (ETC) in 2013. He holds a PhD in Naval Engineering, Master’s degree in senior management (PADE) by IESE Business School and a post-graduate degree in corporate finance (London Business School). Mr. Butler has experience in Western Europe, North and Latin America, working in management positions (public and private sectors). He is also a tourism counsellor at Spanish embassies of the UK and Germany and Consulate in Miami, U.S.A.

Big Data for Better Tourism Policy and Management
Trevor Weltman Partner, Clickable Impact Consulting Group

Trevor Weltman is the immediate past Chief Operating Officer of the Pacific Asia Travel Association (PATA), where he oversaw the day-to-day operations of the association across its three offices in Bangkok, Beijing, and London, and also spearheaded the creation of the PATA Crisis Resource Center (CRC). Trevor has over 10 years of experience in Asia, spanning China, Vietnam, and Thailand. At present, Trevor is a Partner at Clickable Impact Consulting Group, an interdisciplinary consultancy focused on the Sustainable Development Goals. He currently lives in Bangkok, Thailand, with his wife and two daughters.

Big Data for Tourism Recovery: The Case of the Republic of Korea
Wonhee Cho Consultant, ADB
Bio Presentation

Wonhee Cho is currently the Senior Economics Research Associate of the Economic Research and Regional Cooperation Department (ERCD). She conducts economic research on tourism.

Ms. Cho holds a degree in Bachelor of Science in Applied Economics and Master of Science in Economics from De La Salle University, where she received the highest distinction given to a graduating student. She also joined a one-year exchange program at the Graduate School of Economics, Waseda University in Tokyo, Japan from 2017 to 2018.

Prior to joining ADB, Ms. Cho served as a Research Assistant for the Angelo King Institute, wherein she was the co-author of the Philippine Economic Monitor Reports from 2017 to 2020. She was also a Research Assistant of the Central Bank of the Philippines from February 2018 to June 2018.

Panel Discussion:
Matthias Helble Senior Economist, Regional Cooperation and Integration Division, ERCD, ADB

Matthias Helble is a senior economist in the Economic Research and Regional Cooperation Department of the ADB in Manila. Previously, he was a Senior Research Fellow and Co-Chair of the Research Department of ADBI in Tokyo. His research interests include international trade and development. His research has been published in numerous scientific journals as well as in flagship reports of international organizations. His publication record also includes nine books, including with Oxford University Press. His columns and policy work have been published and cited by prominent international media. Matthias began his professional career at the World Bank in Washington, DC, before joining the World Health Organization in Geneva, Switzerland. He then worked as an economist for the World Trade Organization as well as the United Nations. He holds graduate degrees in economics from the University of Tübingen, the University of Wisconsin-Madison, and the Graduate Institute of International and Development Studies (PhD) in Geneva. During his doctoral studies he was a research fellow at Yale University.

Sandra Carvão Director, UN World Tourism Organization

Sandra Carvão is Chief of Tourism Market Intelligence and Competitiveness at the World Tourism Organization (UNWTO) since June 2018. Before that, she was Chief of Communications and Publications for 8 years until May 2018 where she was responsible for UNWTO’s strategic positioning.

Prior to this post, Sandra was Deputy Chief at UNWTO’s Market Trends, Competitiveness and Trade in Tourism Services Department between 2007 and 2010. During this period, Sandra coordinated the Tourism Resilience Committee created by UNWTO to address the impacts of the global economic crisis 2008-2009 on tourism. Prior to joining UNWTO in 2003, Sandra held a position as market manager in the Portuguese National Tourist Office in Lisbon. Sandra has a degree in International Relations, Economics Branch, by the Instituto de Ciências Sociais e Políticas/Universidade Técnica de Lisboa and a postgraduade degree in Marketing by the Universidad Complutense de Madrid.

Mario Hardy CEO, Pacific Asia Travel Association

Mario Hardy was appointed as Chief Executive Officer of the Pacific Asia Travel Association (PATA), the not-for-profit membership association that catalyses on the responsible development of travel and tourism within the Asia Pacific region, in November 2014. He is the past Chairman of the Board of Trustees of the PATA Foundation, a non-profit organization with a focus on the protection of the environment, the conservation of culture and heritage, and support for education.

Dr Hardy has 30 years of experience in specialised aviation businesses focusing on data analytics and technology, coupled with several corporate leadership capacities. He is also the founder of Venture Capital firm MAP2 | Ventures, an investment fund with a wide portfolio of technology-centric businesses in the field of FinTech, Artificial Intelligence, Machine Learning, GreenTech and FMCG, as well as a platform that provides valuable management advice, mentorship and access to a vast network built in corporate

Dr Hardy serves: on the Advisory Board of the Global Tourism Economic Forum, the Global Tourism Resilience Centre, Hong Kong Polytechnic University Hospitality and Tourism School, Guilin Tourism University, Middle East Travel and Tourism Development Network Centre and Advisor and Shareholder of over 15 privately own technology businesses spread over 4 continents.

He also received an Honorary Doctorate of Letters from Capilano University in 2016 for his philanthropic work in Cambodia where he helped develop a school for underprivileged children and for his support in the development of a Community Based Tourism project in
Vietnam. In 2017, Dr. Hardy graduated from the Executive Program of Singularity University in Exponential Technologies and was honoured as a “Global Ambassador of Peace Through Tourism” by the International Institute for Peace Through Tourism.

Ricky Hoi Deputy Director, Macau Tourism
Bio Presentation

Ricky Hoi has been Deputy Director of the Macao Government Tourism Office (MGTO) since 2018. He supervises Organizational Planning and Development Department and Tourism Product and Events Department.

Mr. Hoi holds a Bachelor of Business Administration degree in business information systems from the Macau University of Science and Technology and has been a civil servant since 1988. He joined MGTO in 1990 and served as Head of the Licensing Division from April 2009 to March 2015. From April 2015, he served as Head of the Organizational Planning and Development Department and was promoted to Deputy Director of MGTO starting from June 2018.

Mr. Hoi is also a member of the Tourism Development Committee, Tourism Crisis Management Office, Macau Grand Prix Organizing Committee, Committee for the Development of Conventions and Exhibitions, Smart City Specialised Committee in the Macao Science and Technology Council and the Urban Planning Cross-Departmental Committee.